Internet marketing is a new marketing management mode produced by information age. Compared with traditional one, the internet marketing has the advantages of instantaneity, interactivity, universality, convenience and cost control; however, it also has potential safety hazard and was difficult to supervise. Thus the supervision organization should take positive action, perfect the related laws, strengthen regulatory measure, create new ways to supervise, promote and support the healthy development of food internet marketing, to keep food safe and consumer healthy.