Food safety is a global problem and developing countries are more troubled. In China, food safety incidents have often occurred in recent years. It is an important research method to study the demand characteristics of food safety from the perspective of consumers. Based on the questionnaire for consumers in the form of analysis the characteristic of food safety requirements and consumer's willingness to pay (WTP) for high security and high prices milk to be explained variable to do modeling analysis, the key factors that affect consumer food safety requirements were concluded. The results could avoid the waste of resources and solve the problem of unbalanced supply and demand. On another hand, the results could meet the different needs of consumers. Results indicate that the monthly house, hold spending, whether imported milk on behalf of food safety, age, occupation and so on four factors have significant impacts. Monthly household spending, age, and occupation have positive effects while whether imported milk on behalf of food safety has negative effect.