Abstract:In recent years, domestic functional food market has faced many problems, such as producing and marketing counterfeit and shoddy goods, false advertising on potency, and selling products at a high price through fraud. Moreover, the weak supervision of functional food market has stored up serious problems of edible safety, and hindered the development of the sector by affecting consumers' faith. Therefore, to change the chaotic situation of functional food market and promote healthy development of industries, measures are needed on both macro and micro basis. On the macro basis, accelerating the introduction of laws and regulations on functional food safety supervision, improving the food safety supervision mechanism and responsibility investigation system, imposing severe penalties on any responsible company and person are needed. On the micro basis, stepping up the censorship of functional food advertisements, daily checking the quality of functional food on the market and guiding consumers correctly are important as well.